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Salisbury NC SEO Case Study

performance based seo case study

Case Study Details

Client: 'Salisbury Home Décor' – A locally-owned home decoration store in Salisbury, NC, specializing in unique and custom interior design elements.


SEO Company:
Performance Based SEO
1012 S Fulton Street
Salisbury, NC. 28144




To enhance the online visibility of 'Salisbury Home Décor'in local search results and Google Maps, using Performance Based SEO's unique
pricing model.



- Low online visibility and minimal local digital footprint.

- Difficulty in ranking for key local search terms related to
home decor.

- Limited budget for ongoing SEO expenses without guaranteed



Performance Based SEO’s Strategy:


Initial Analysis and Setup: Conducted a comprehensive audit
of the client’s existing online presence. Implemented local SEO optimizations including Google My Business setup, local citations, and on-site SEO adjustments for local keywords.


Keyword Selection: Collaborated with the client to identify
critical local keywords that include both the product and services they offers as well as the various cities, towns, and neighborhoods included in their market.


Performance-Based Execution:


Create ENORMOsite: Authoritative website for use by the client in order to ensure they can compete against various large national lead gen companies while being able to expand their GBP footprint

Content Optimization: Focused on creating SEO optimized locally-relevant content, including blog posts about interior design trends in Salisbury and other nearby areas including customer stories.

Local Link Building: Acquired backlinks from local business
directories and collaborated with local influencers for increased local

Google Business Profile Optimization: Obtain and enhanced Google Business Profile listing with regular updates, posts, and customer review management.


Within 3 months, 'Salisbury Home Décor' ranked in the top 10
for all selected keywords on Google and achieved top 3 rankings on Google Maps for most of the targeted keywords.

Website traffic increased by 70%, with significant improvements in local foot traffic and customer inquiries.

The client reported a 40% increase in in-store sales attributed to online visibility.



Performance Based SEO’s unique performance-based pricing model allowed 'Salisbury Home Décor' to invest in SEO while removing their website risk and minimizing and financial risk by having the ability to pay based on ranking results. The campaign led to significant improvements in local search rankings, online visibility, and business revenue. This case exemplifies the effectiveness of localized SEO strategies and performance-based pricing in managing digital marketing investments.




"The team at Performance Based SEO transformed our online presence. We saw real results without the risk of high upfront and ongoing monthly costs. Their local SEO expertise is unparalleled in Salisbury." – Owner,
Salisbury Home Décor.


Learnings and Takeaways


Performance Based SEO’s approach highlights the importance of targeted local SEO strategies for small businesses. The performance-based pricing model proved effective in aligning the SEO company’s efforts with the client's success, establishing a win-win partnership.

Providing "Salisbury, NC" residents with the very best SEO Services available







Salisbury, NC - Harnessing th Power of Perfomance Based SEO for Local Economic Growth


Salisbury, North Carolina, a city rich in history and community spirit, stands at a crossroads of tradition and modernization. As the world increasingly moves online, local businesses in Salisbury are presented with unique opportunities to expand their reach and enhance their economic impact. A significant tool in this digital transformation is Search Engine Optimization (SEO), particularly the performance-based model. This article explores Salisbury's local economy and how its businesses can benefit from partnering with performance-based SEO companies.

Salisbury's Local Economy: An Overview

Nestled in the heart of North Carolina, Salisbury boasts a diverse economy. With a mix of manufacturing, healthcare, education, and retail, the city reflects a microcosm of broader economic trends. Key employers include the Rowan-Salisbury School System, Novant Health Rowan Medical Center, and the manufacturing sector. However, small businesses and startups are the backbone of Salisbury's economy, injecting vitality and innovation into the community.

Despite its strengths, Salisbury, like many small cities, faces challenges. Competition from online giants and neighboring urban centers puts pressure on local businesses. The digital divide can also hinder growth, with some businesses struggling to establish a robust online presence.

The Role of Performance-Based SEO

Performance-based SEO is a game-changer in this digital landscape. Unlike traditional SEO services, which charge upfront for a suite of services, performance-based SEO companies align their fees with the results they achieve. This model ensures that businesses only pay for tangible improvements in their online visibility and search engine rankings.

Key benefits of performance-based SEO include:

Risk Reduction: Businesses are not charged a monthly fee unless the SEO company delivers results, making it a low-risk investment.

Result-Oriented Strategies: SEO companies are incentivized to employ effective, up-to-date strategies.

Web Site Risk Reduction: We invest in a new modern authoritative website that our customers use, this prevent the business owner from having to bear the sometimes very large expense revising and updating their websites and adding dozens of pages of costly content and licensed images.

Cost-Effectiveness: Small businesses, in particular, can benefit from this model, as it allows for budget-friendly marketing solutions.

How Salisbury Businesses Can Benefit

For Salisbury's local businesses, embracing performance-based SEO can lead to numerous advantages:

Increased Online Visibility: Effective SEO strategies can place local businesses at the top of search engine results, attracting more website traffic and potential customers.

Competitive Edge: By ranking higher than competitors in search results, businesses can capture a larger market share.

Local Engagement: SEO can be tailored to target Salisbury's community, fostering local engagement and loyalty.

Data-Driven Insights: SEO analytics provide valuable insights into customer behavior, helping businesses refine their offerings and marketing strategies.

Choosing the Right SEO Partner

Selecting the right SEO company is crucial. Businesses should look for companies with:

- A proven track record in performance-based SEO.

- Knowledge of local SEO strategies.

- Transparency in reporting and communications.

- A collaborative approach that aligns with the business's goals.

As Salisbury, NC, navigates its economic future, local businesses have an opportunity to redefine their growth trajectories through digital channels. Performance-based SEO offers a viable and effective pathway to enhance online visibility, attract more customers, and ultimately contribute to the local economy's vibrancy. By choosing the right SEO partner, Salisbury's businesses can thrive in an increasingly digital world.

This article provides a comprehensive view of the potential impact of performance-based SEO on Salisbury's economy and its businesses. It highlights the importance of adapting to digital trends and the benefits of a results-driven approach to SEO.

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Map of salisbury, north carolina

Salisbury, NC, USA



Founded in Salisbury, NC, Performance Based SEO has intertwined its roots deeply with the community for over 15 years.

1012 S Fulton St, Salisbury, NC 28144, USA

Contact Us

1012 S Fulton Street

Salisbury, NC 28144

Phone Numbers:

Tel: 813-345-4097
Text: 813-345-4097

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