Think of keywords as the specific words or phrases that people type into Google when they're looking for something. For instance, if someone wants to find a local bakery, they might type in "best bakery", "best bakery near me", "bakery near me", "fresh bread in Charlotte"", "bakery in Charlotte", "bakery in uptown charlotte"

As a business owner, when you include these specific words or phrases (keywords) in your project the correct way you're telling Google "Hey, my website is a bakery and we sell fresh bread and we are in uptown Charlotte" If you are the best at getting that message across to Google then when someone searches for those keywords, Google knows your site is relevant and will want to show it in the search results.

In simpler terms, keywords are what people use to tell Google what they are interested in. Google in turn works at guiding those people to what they feel is the best and most relevant answer that will meet their needs. If you want to be found by people looking for the products or services you provide, your website needs to target the same words and phrases (keywords) in a way that Google will make the connection between what they are searching for and what the website says you offer/provide. The better this is done the better chance your website will show up in the searchers search results.

We will only rank "Junk" keywords if you give us "Junk" keywords to rank. We don't choose the keywords we target, we allow our clients to choose the keywords they want to target. If we feel that any of the keywords you are targeting are in our opinion "Junk" we will gladly let you know, but, as the customer you always get final say so if you want us to attempt to rank "Jimmy is the best Plumber is the state of California" we will.

We are more than happy to help you find appropriate keywords for your business. We even created an Ebook that will show you how you can discover all the keywords you may want to target. If you continue reading below we will provide you with some very basic keyword information.

1. Service or Product Name (Core Keyword)

Definition: This is the primary term or phrase that describes the service that you are offering. (you could choose broad words like "Plumbing" or Specific words like "Plumbing Repair" or "Water Heater Installations" Example: If you offer plumbing services, one of your core keywords could be "plumbing services", another could be "Plumbing Company" . Most businesses have several and can easily have dozens of "core keywords" - Although we use paid tools we created a beta tool to help you find some core keywords in your industry. click on the link and then put in the main business you offer. CLICK HERE

2. Location (Geo-Targeting)

Definition: Adding a specific town, city, or neighborhood to your keyword helps to target local customers. Failure to target specific towns, cities, or neighborhoods will prevent you from ranking in those areas Example: If your service is in Brooklyn, New York, your location-based keyword could be "plumbing services in Brooklyn" or "Brooklyn plumbers". however if you don't target specific neighborhoods in Brooklyn you will miss out on areas like Flatbush, East New York, Park Slope, Bay Ridge and all the individual neighborhoods located in and around the major city of Brooklyn. - We use a paid tool called distantias that gives us all the cities within a specific radius of your primary town, however we also created a small beta tool that can give you a less detailed list, just type in your main locations zip code - CLICK HERE

3. Keyword Modifiers

Definition: Modifiers are additional words that refine or alter the meaning of your keyword to better match the intent of the searcher. - You can use the following beta tool to get some ideas of keyword modifiers you can use on your project, just type in your niche - CLICK HERE

Types of keyword modifiers:

- Intent Modifiers: Indicate the intent behind a search, like "buy", "hire", "learn", etc. For example, "hire emergency plumber".

- Quality Modifiers: Adjectives that describe the quality or type of service, like "best", "affordable", "expert", etc. For example, "affordable plumbing services".

4. Long-Tail Keywords: These are longer, more specific phrases that are less competitive and often have a higher conversion rate. For instance, "emergency plumbing repair services in downtown Brooklyn".

We usually recommend starting off with a list of services you would like to rank for and then a list of the "cities, towns, and neighborhoods" you would like these services to show up in.

WARNING: Your list of keywords can grow very fast. (eg you have 6 different services in your plumbing business and service 10 different cities, towns, and neighborhoods) This would equal 60 different keywords (adding "Best" as a modifier now would give you 120 different keywords.)

This would be a great reason to take advantage of our First Campaign special that allows you to cap the setup fees at $1,000 in other words you only pay the setup fee for the 1st 100 keywords, the setup fee for up to 900 more keywords is waived (applies to the 1st campaign only.

IF YOU NEED HELP PUTTING TOGETHER A LIST OF KEYWORDS PLEASE LET US KNOW AND WE WILL DO THAT FOR YOU FREE OF CHARGE

You can use a paid service as we do to find all the cities, towns, and area near you - https://www.distantias.com/towns-cities-radius-calculator.php
or

You can use our free beta software tool to get a shorter list of starting areas CLICK HERE

Many people think they should only target very large metropolitan areas. The problem with that strategy is Google doesn't present results that way. If you do a search in Google and you are in the city of Charlotte it will give you what seems like Charlotte results, however if you look deeper you will see that the results will show you businesses that have targeted your neighborhood or are physically located in close proximity to you. Google typically know exactly where you are when they present results to you. You can test this pretty easy by driving around Charlotte or any other big city and doing the same search every time you drive a mile or so. I guarantee that the results of the first page will not be the same.

If your business is not physically in Charlotte but that is where you want your customers you must target the little towns and neighborhoods your customers are physically located when they search for your service. If you want all of Charlotte you must target the desired Charlotte neighborhoods separately.

You should start off with services that provide your highest profit margins as well as any service that will allow you to make quick sales. We suggest this because the first thing you want to accomplish with any marketing campaign is to make sure you are able to show a quick return on investment.

Some services have less traffic than others and are many times ignored, however each client that comes in can have a very high lifetime value. If they come in for a small job they can eventually need something more costly and/or know someone that is in need of your higher ticket items.

Many SEO companies don't want to target a lot of keywords because they don't want to do the associated work. they also know that if they added 20 keywords to your project they would be billing another $2,000 to your monthly fee and know they can't get away with that.

The process of doing SEO is expensive and they need to be compensated for their work. We have automated and systematized our entire process. This efficient process allows us to keep our fees too you very low

We noticed that too! There is even one company that starts charging fees when you show up in the top 30, then a higher fee in the top 20 with the max fee in the top 10.

We are not real sure why they think its fair to charge you the same for low and high first page rankings. We charge for a top 10 ranking and charge higher for a top 3 rankings. We offer different pricing based on being in the top 3 or in positions 4-10. We do this because the click through rate is lower for businesses on the bottom half of the 1st page.

The reason we do this is because when you show up on the search results page there is a higher click through rate for a top 3 ranking than a ranking on the bottom of the 1st page. A lower click through rate means less people are clicking on the page if its at a low position. less clicks means less opportunity for you to make a sale.

One of the things companies like to highlight when they are competing against us is how when they check the search volume on some of the keywords we target it shows a limited number of searches and many times they will show a 0 search volume. This can sound concerning if logic is not used.

If you did research on the keyword "roofing company in Spencer NC" Spencer is a small town with a population of about 3,300 people. There are also 1,426 houses in Spencer and that is not counting commercial or industrial spaces. I provide these stats because common sense dictates that out of 1,426 houses combined with the commercial and industrial properties located in that town that someone is going to need a new roof and/or roof repairs. There are also 4 separate companies currently and actively paying for ads to show up in Spencer NC. Clearly someone thinks there are roofing jobs in small towns. Angi, Yellow Pages, Yelp, and other companies that sell leads are making a fortune targeting these often forgotten areas.

We don't offer national keyword SEO optimization on a performance based program. The reason is Google can easily take 2 years to allow a new website to rank on the first page, the two years would require constant content creation and the development of backlinks.

We will however entertain doing SEO for established companies.